• Emotional drivers behind money behaviour: spending, saving, and conflict
• The impact of generational money beliefs on financial self-worth
• Why Gen Z is redefining success beyond material assets
• The psychological aftermath of COVID-19 on work, money, and meaning
• Social media's illusion of wealth and debt-fueled lifestyles
• Breaking financial taboos and the liberating power of money conversations

• Wealth is increasingly defined by quality of life, not material gain
• Intergenerational money mindsets can create invisible financial limitations
• Even high-income earners often don't feel wealthy due to toxic comparisons
• Financial wellbeing requires emotional awareness, not just fiscal strategy

“Wealth is not just about what’s in your bank account—it's also about time, relationships, and peace of mind.” – Vicky Reynal“Nine out of ten people earning over £100,000 still don’t consider themselves wealthy.” – Vicky Reynal“We’re chasing billionaires we’ll never meet, while forgetting to build a life we actually value.” – Clayton M Coke

• Redefine employee success metrics: Focus on wellbeing, flexibility, and purpose—not just compensation.
• Tackle money shame in the workplace: Encourage open discussions about financial health and offer resources like financial coaching.
• Shift marketing narratives: Promote services that support life goals, not just financial accumulation.
• Appeal to modern wealth values: Emphasize experiences, work-life balance, and meaningful growth in your brand messaging.

•   📊 [HSBC UK Wealth Perception Report (Search on HSBC UK)]  
• Connect with Vicky Reynal on Instagram: @vickyreynalpsychotherapy
• Book: Money on Your Mind by Vicky Reynal (available at major booksellers)